Shania Lim is a freelance art director and photographer who specialises in luxury and fashion. Born in Singapore and based in Paris, she was previously senior art director at McCann Paris, part of McCann Worldgroup, one of the top advertising agencies worldwide until July of 2026. Her client base included La Roche-Posay, MSC Cruises, L’Oréal Paris, Saforelle, Longines and more.
Prior to McCann Paris, she spent a year in leading luxury communications agency Mazarine Digital, working on innovation-driven projects for digital and physical experiences within the Creative Intelligence department for clients such as Cartier, Balmain, Dior and more.
She spent her time back and forth between Paris and Singapore as a freelancer, working closely with small couturiers as well as musical artists on various projects such behind the scenes documentation, album releases, campaigns, lookbooks and more. She also worked on various commissions on fashion campaigns for brands such as L’eclaireur, Sandrine Phillippe, Spades Room, DIEM Paris and more.
Aside from her career in advertising, Shania has also founded the accessory brand 28MM in late 2020 as a merger of her love for silver and design. What started off as an online boutique grew quicky and within slightly over a year, the team had expanded the business into brick and mortar. 28MM Studios was born a ring-making workshop with a retail branch, conducting classes regularly as the business grows. Today, she oversees the creative direction of both businesses.
Shortly after she started her brand, she had a year long stint as L’armoire Singapore’s in-house photographer and videographer, where she played a role in the strategising and creation of digital marketing materials.
Shania prides herself in being a multi-disciplinary artist, pushing beyond the boundaries of a single medium. This approach has been recognised by brands such as Jacquemus, having been comissioned as an artist for their S/S20 Collection, as well as Vogue for a mixed media feature.
As someone who firmly believes in the power of collaboration, she is constantly on the hunt for potential collaborators and new creative opportunities so if you’re one of them, don’t hesitate to get in touch and say hi!
Prior to McCann Paris, she spent a year in leading luxury communications agency Mazarine Digital, working on innovation-driven projects for digital and physical experiences within the Creative Intelligence department for clients such as Cartier, Balmain, Dior and more.
She spent her time back and forth between Paris and Singapore as a freelancer, working closely with small couturiers as well as musical artists on various projects such behind the scenes documentation, album releases, campaigns, lookbooks and more. She also worked on various commissions on fashion campaigns for brands such as L’eclaireur, Sandrine Phillippe, Spades Room, DIEM Paris and more.
Aside from her career in advertising, Shania has also founded the accessory brand 28MM in late 2020 as a merger of her love for silver and design. What started off as an online boutique grew quicky and within slightly over a year, the team had expanded the business into brick and mortar. 28MM Studios was born a ring-making workshop with a retail branch, conducting classes regularly as the business grows. Today, she oversees the creative direction of both businesses.
Shortly after she started her brand, she had a year long stint as L’armoire Singapore’s in-house photographer and videographer, where she played a role in the strategising and creation of digital marketing materials.
Shania prides herself in being a multi-disciplinary artist, pushing beyond the boundaries of a single medium. This approach has been recognised by brands such as Jacquemus, having been comissioned as an artist for their S/S20 Collection, as well as Vogue for a mixed media feature.
As someone who firmly believes in the power of collaboration, she is constantly on the hunt for potential collaborators and new creative opportunities so if you’re one of them, don’t hesitate to get in touch and say hi!
Featured Articles:
Vogue Singapore: Neoteric Vision
(The Roots Issue, March 2023)
Vogue Singapore: Neoteric Vision
(The Roots Issue, March 2023)
Gerety Awards (2026)
Shortlist: Communications Cut - Campaign Strategy
(La Roche-Posay “Shadow Sponsor”)
Clio Awards (2025)
Gold Prize: Health
(Saforelle “Skincare for Down There”)
Cannes Lion International of Festival of Creativity (2025)
Shortlist: Media - Healthcare
(Saforelle “Skincare for Down There”)
Shortlist: Excellence in Brand Experience - Guérilla Marketing Stunts (Saforelle “Skincare for Down There”)
Gerety Awards (2025)
Shortlist: Health Cut - Print Campaign / Outdoor
(Saforelle “Skincare for Down There”)
Grand Prix Stratégies du Luxe (2023)
Gold Prize: Mobile / E-commerce site
(Balmain Flagship Digital)
Silver: Royalty Program (Dior Beauty Privé )
Awwwards (2023)
Honorable mention: Balmain Virtual Spaces
Goodfellas Marketing Consultancy Project Prize (2021)
Best Major Photography Project in Diploma of Communication Design (All These Blurred Lines)
Indigo Awards (2021)
Silver Prize: Book Design for Social Change
(All These Blurred Lines)
Temasek Polytechnic
Diploma in Communication Design with Merit
Director’s List for three consecutive years (2018–2020) awarded for top academic performers
Edusave Merit Bursary Award (2019, 2020)
Edusave Skills Award (2020)
Edusave Certificate of Academic Achievement (2018–2020)