STOPSHANIA

LA ROCHE-POSAY — OFFICIAL SPONSOR OF JANNIK SINNER’S SHADOW

[Lead art direction]
For the third year of the collaboration between La Roche-Posay and world number 1 tennis player, Jannik Sinner, we decided to turn it up a notch in their advocacy for the fight against the sun . If people weren’t listening to Jannik Sinner despite the increase of skin cancer rates, we’ll make sure they know how to identify the signs sun danger.

When you see your shadow, it means it’s time to apply.

During the pre-production process, it was vital to identify not only campaign visuals, our hero films and PR shots, it was also important for us to craft social-first video capsules to ensure that we got the greatest push we could, spreading the message as far as we could.

The assets, highlighting five key Anthelios UV Products from La Roche-Posay’s professional suncare line, were eventually used in print, guerilla, event, social and POS.

Client: La Roche Posay
Agency: McCann Paris
Year: 2026

Chief Creative Officer: Julien Calot
Creative Director: Farah El Fagheli
Art Directors: Shania Lim, Manon Gicqeau
Concept and creative support: Clement Le Bars, Phillippe Pueg
Copywriter: Benjamin Jackson
Producers: Antonin Romeuf, Laurene Furlan

Copyright McCann Paris, La Roche-Posay



Behind The Scenes (Photographed by me)


 ART DIRECTION