L’ORÉAL PARIS — LE DÉFILÉ 2025 “LIBERTÉ, ÉGALITÉ, SORORITÉ”
[Lead art direction]We celebrated the transformative power of beauty - because you're all worth it.
Alongside a brilliant team, we went from conceptualizing of the show to pre-production, and eventually a multitude of other tasks (poster design, screen animation supervision, tech recces, makeup briefs, identifying key moments to be remembered, keep L’Oréal Paris’ identity while pushing boundaries) that led up to the final show.
Agency: McCann Paris
Year: 2025
Chief Creative Officer: Julien Calot
Creative Directors: Farah El Fagheli, Emmanuelle Miquel, Clementine Pleux
Concept + Art Directors: Shania Lim, Manon Gicqeau, Hervé Guillot
Supporting Creatives: Leslie Ngia, Sarah Yadidian, Claire Amirault, Chloe Porta, Brandon Borga
Account: Alexia Kreutz, Marilupe De La Hidalga, Mahy Abecassis, Anne-Sophie Carbo
Production: Laurianne Freguin, Nadia lasfar, Alix Mentec, Jean Drean Robert
Copyright McCann Paris, L’Oréal Paris
Behind The Scenes (Photographed by me)