L’ORÉAL PARIS — HOLIDAY HEIST
[Art direction]The end goal? The new advent calendar.
I played a part in the pre-production and post-production art direction and supervision for both print and film, finding ways to show the products in the most creative manner, ensuring that audiences’ attentions would be captivated from start to end.
Agency: McCann Paris
Year: 2025
Chief Creative Officer: Julien Calot
Creative Directors: Farah El Fagheli
Lead Art Directors: Manon Gicqeau, Hervé Guillot, Shania Lim
Account: Alexia Kreutz, Marilupe De La Hidalga, Mahy Abecassis, Anne-Sophie Carbo
Copyright McCann Paris, L’Oréal Paris