A MASTERPIECE ON YOUR WRIST

[art direction]
As part of Vacheron Constantin’s ongoing partnership with The Metropolitan Museum of Art, the ‘Masterpiece on your Wrist’ bespoke commissioning program offers their prestige clients the possibility of creating a single-piece edition Les Cabinotiers watch.

The MET was privatised for invited clients to have a private viewing of select artworks that were part of The MET’s collection (such as masterpieces by Claude Monet, Winslow Homer, Vincent van Gogh, and Augustus Saint-Gaudens) and clients were invited to view a short concept introduction video for each artwork to introduce the bespoke comissioning concept.

I did the art direction for 7 capsule videos to highlight a one of a kind collaboration to be used on all Vacheron Constantin platforms as 360 content form. This process included storyboards and collaboration with motion designers. Additionally, I contribued to the visualisation of  the gala dinner’s scenography, which included 3D mockups.

Work available for viewing upon request.


Vacheron Constantin x The MET
2024

Copyright Mazarine Digital